优衣库不卖衣服了?这是闹哪样?
这几天小编在公众号频繁看到优衣库的新消息,还以为是“宝可梦联名抢购事件”“更衣室3.0”,结果是优衣库在日本横滨开了一家主题公园。![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVX5sk2)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVX91BY)
这家公园原计划是4月中旬开业,现在因疫情延后,从网络上流传的照片看,优衣库是花了大手笔。![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVXxFT4)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVXu4bu)
该公园占地面积3000平方米,内设有2178平方米的优衣库店铺和1815平方米的GU店铺(优衣库的姐妹品牌):![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVXoIQC)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVXrsor)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVXhDyt)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVXl3xW)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVXUg4q)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVX3UD3)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVXc5Ej)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVX0Tqv)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVX6ID7)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVXIdMX)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVXFc7C)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVXRUrG)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVXkzbh)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVXPZow)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVXjxdl)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVXrTCb)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVXMFVt)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVXlTGx)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVXwToa)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVXgAV8)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVXwXZh)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVXr07r)
看来优衣库有雄心壮志,可能以后不会再只卖衣服,而是想打造一种潮流生活,承包人们的衣食住行。这倒不稀奇,因为优衣库市场运营部的负责人是木下孝浩。这位时尚男魔头是以擅长打造潮流风格,宣传推广潮流生活态度而出名。![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVXOK9d)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVXuj8X)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVXuThG)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVXJTck)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVXhPoW)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVXqwih)
很多品牌真的非常“不务正业”,像星巴克是卖杯子和设计、苹果是玩创意、宜家是售卖生活理念、迪士尼主业是打版权官司、Nike是一家广告公司、杜蕾斯是文案大佬……看来优衣库当上日本首富后,准备进军地产行业(纯属调侃)。![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVXqFZ1)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVX36Sd)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVX62UG)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVX5Z57)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVX07h4)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVXtkG8)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVXQF1O)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVXmMdL)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVX25YH)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVXf18x)
不难发现跨界玩得溜的品牌都有个共同特点:行业最TOP(之一)。这些“不正经”的行为对于品牌来说更多是一种锦上添花的行为,或者算是一种高水平的营销手段,但绝不是他们立足之根本。然而现在潮流圈很多品牌不愿意静下心来做设计做产品,反而热衷于够各种联名跨界和营销手法,这完全是舍本逐末。![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVXgspj)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVXcXpl)
![优衣库女主角](//i1.go2yd.com/image.php?url=0PFmVXJyvo)